Lead Product designer shipping AI-powered
experiences across web and mobile.

AI · SaaS · Fintech · B2B

I design complex products where decisions matter — AI that stays usable, mobile that stays focused, and B2B systems that stay human.

Selected Works 2021 — 2026
01 Bizzabo
2023

Bizzabo

Event Networking solution
Desktop & Mobile app · Product ideations · User Research

Designing a networking platform from the ground up — helping event attendees discover relevant people, build connections, and navigate large-scale events across web and mobile.

Open case study ↗
02 HoneyBook AI
2024

HoneyBook AI

Gmail Import & Lead Capture
AI · Product · Web

End-to-end AI feature for independent creatives. Human-in-the-loop from research to ship.

Open case study ↗
More work 2017 — 2021
Melio — Payments & Onboarding

Melio

B2B payment solution
Webapp Mobile web
2018
Deco. — Visual Language & Product Design

Deco.

Visual identity & B2C User portal
Art direction User flow
2019
Riskified — Web App & Data Visualization

Riskified

Fraud & Risk Dashboard
B2B SaaS
2018

About Dana Kreisberg

I'm a Lead Product Designer with 10+ years of experience specializing in AI product design, SaaS, and Fintech. I design end-to-end AI-powered experiences from research and prototyping through to shipped product, translating complex workflows into clear UI systems. I work closely with product and engineering teams to drive measurable product outcomes that align with business goals.

I'm drawn to problems where the interface carries judgment — turning AI outputs into actionable decisions, and simplifying enterprise workflows into intuitive interfaces. I believe strong design is grounded in user empathy and real-world challenges, ensuring products are not only usable, but genuinely valuable in people's day-to-day work.

Now
Self-employed - UX design and strategy
Previously
HoneyBook · Bizzabo · Melio · Riskified
Based
Zürich, CH

Contact
danakreis@gmail.com