Hi, I’m Dana.
I’m a Lead Product Designer based in Zurich.
I graduated from the Visual Communication Department at the Bezalel Academy of Arts and Design in 2016. I’m passionate about user-centered design and focus on understanding how people think and make decisions, translating complexity into clear, thoughtful experiences.
With over 10 years of experience across SaaS, fintech, and AI products in Israel and the U.S., I’ve led end-to-end initiatives — from early research and product definition to scalable systems. In recent years, I’ve specialized in AI-driven products and UX architecture, helping teams shape complex platforms and align design with strategic goals.
Currently based in Zurich and open to collaborations and in-house roles.
Feel free to reach out to connect or request access to private projects.
danakreis@gmail.com
+41 76 626 6461 | +972 528303724
I’m a Lead Product Designer based in Zurich.
I graduated from the Visual Communication Department at the Bezalel Academy of Arts and Design in 2016. I’m passionate about user-centered design and focus on understanding how people think and make decisions, translating complexity into clear, thoughtful experiences.
With over 10 years of experience across SaaS, fintech, and AI products in Israel and the U.S., I’ve led end-to-end initiatives — from early research and product definition to scalable systems. In recent years, I’ve specialized in AI-driven products and UX architecture, helping teams shape complex platforms and align design with strategic goals.
Currently based in Zurich and open to collaborations and in-house roles.
Feel free to reach out to connect or request access to private projects.
danakreis@gmail.com
+41 76 626 6461 | +972 528303724